What to prepare before Black Friday
Prepare the product still first. A clean cutout on a neutral background is easier to animate than a lifestyle photo with many objects. Then choose one motion per product: push-in, orbit, turntable, light sweep or unboxing. Do not put three motions in one five-second clip.
Write the offer copy separately from the video. The video should show the product; the caption, landing page and checkout should explain the price. Do not ask the video model to render price text. Text rendering is unreliable and a wrong price is worse than no price.
Seven clip formats that fit a sale
Deal teaser, countdown, unboxing, hero ad, gift guide, category roundup and cyber Monday neon. Each format has a different job. A teaser creates curiosity. A hero ad makes the product look premium. A gift guide helps a shopper compare. A cyber Monday clip signals a digital offer.
Keep one format per product and one product per clip. If you need a category roundup, create separate clips and edit them together. That gives you control over pacing and avoids a crowded generation.
Honest seasonal pricing
Seasonal pages often promise a discount that does not exist. This page avoids that. The pricing page is the source of truth for plans, credits and billing. If you need a small entry point, the Try pack is the lowest one-time purchase currently listed; check the pricing page for the current amount and credit total.
If you are comparing providers, compare the cost per usable clip, not the headline discount. A cheap clip that needs five retries is more expensive than a clean clip that works once.